Strategic Prospecting Into Target Accounts

PROGRAM DESCRIPTION

Join Sales Assembly and Morgan Ingram for Strategic Prospecting Into Target Accounts, part of the Multi-Channel Prospecting certification.

This program focuses on getting into priority named accounts that have not responded to single-threaded outreach. Participants learn to find the right entry points, reach several contacts at once with a coherent story, and build momentum across an account. Emphasis is on prospecting-stage account entry, distinct from mid-deal multithreading.

WHAT YOU’LL WALK AWAY WITH

• Priority accounts that went quiet: get into named accounts that haven’t responded to single-threaded outreach.
• The right entry points: find who to approach first inside the account.
• Several contacts, one story: reach multiple people at once with a message that hangs together.
• Momentum before the deal: build traction across the account at the prospecting stage, not mid-deal.
• A learner takeaway guide with two exercises for that week and ready-to-use AI prompts.

ADDITIONAL INFO TO KNOW

This program was built in collaboration with one of our Executives-in-Residence. To earn the certification, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help, email support@salesassembly.com), and all registrants comply with our Terms and Conditions.