Building a Multi-Channel Sequence

PROGRAM DESCRIPTION

Join Sales Assembly and Morgan Ingram for Building a Multi-Channel Sequence, part of the Multi-Channel Prospecting certification.

This program focuses on running a coordinated outreach sequence rather than scattered touches across channels. Participants learn which channel to use in what order, at what cadence, and how to time outreach to buying signals like job changes, funding rounds, and hiring. Emphasis is on turning multi-channel from a vague idea into a repeatable, day-by-day play.

WHAT YOU’LL WALK AWAY WITH

• Surround sound prospecting: 11 to 12 touches over about 20 days, 3 to 4 per channel, because you don’t know which channel your buyer prefers.
• The reverse voicemail: give the reason and one value point, then say “no need to call me back” and point them to your email.
• Rule of three for email: keep subjects under five words and cap each thread at three messages, then start fresh with a new angle.
• Video as a trailer: send a written message first, then a 35 to 45 second video with one reason, one value point and one ask.
• Beyond the big three: events, direct mail, referrals and webinars are often what actually breaks an account open.
• A learner takeaway guide with two exercises for that week: rebuild one sequence as surround sound and write a one-question email.

FROM A PREVIOUS SESSION

111 attended ◦ 4.68/5 average rating

“No need to call me back and referencing email is gold.” Account Executive

Watch a clip from the last session

ADDITIONAL INFO TO KNOW

This program was built in collaboration with one of our Executives-in-Residence. To earn the certification, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help, email support@salesassembly.com), and all registrants comply with our Terms and Conditions.