Renewal Strategy

PROGRAM DESCRIPTION

Join Sales Assembly and Pamela Marsh for Renewal Strategy, part of the Strategic Account Management certification.

WHAT YOU’LL WALK AWAY WITH

• Align to their buying cycle: know when they build budget and evaluate vendors, not just when your contract ends.
• Equip your champion: make sure the person in the budget room can explain your value in their own words and metrics.
• Always-on value: report the outcomes that matter to their business all year, not a recap three months out.
• Say this, not that: “As you plan next year’s roadmap” instead of “your contract is up.”
• A customer buying calendar: map budget, funding and decision windows so you know which one to influence now.
• A learner takeaway guide with two exercises for that week and ready-to-use AI prompts.

FROM A PREVIOUS SESSION

94 attended ◦ 4.56/5 average rating

“The content Pam provided is SO RICH! The framework, the timeline and Say This Not That is something I’d hang on my wall even in the age of AI!” Revenue Enablement Program Manager

Watch a clip from the last session

ADDITIONAL INFO TO KNOW

This program was built in collaboration with one of our Executives-in-Residence. To earn the certification, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help, email support@salesassembly.com), and all registrants comply with our Terms and Conditions.