Change Management

PROGRAM DESCRIPTION

Join Sales Assembly and Pamela Marsh for Change Management, part of the Strategic Account Management certification.

This program focuses on preparing CSMs and AMs to guide customers through product, organizational, or personnel changes. Participants learn tools for managing transitions with clarity and minimizing disruption. Emphasis is on keeping customers focused on long-term value and sustaining adoption during change.

WHAT YOU’LL WALK AWAY WITH

• Anchor, adapt, accelerate: a repeatable play for leadership changes, reorgs, priority shifts and vendor consolidation.
• Anchor first: restate why they bought you and one result you’ve delivered, in their words.
• Adapt to the new priority: learn what the new leader is measured on in their first 90 days.
• Accelerate with a small win: propose one low-risk next step to turn change into growth.
• Lean in, don’t wait: waiting isn’t neutral, so send something useful while others go quiet.
• A learner takeaway guide with two exercises for that week and ready-to-use AI prompts.

FROM A PREVIOUS SESSION

94 attended ◦ 4.69/5 average rating

“This was so incredibly actionable! I loved all the positioning tactics and ideas.” Strategic Accounts Director

Watch a clip from the last session

ADDITIONAL INFO TO KNOW

This program was built in collaboration with one of our Executives-in-Residence. To earn the certification, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help, email support@salesassembly.com), and all registrants comply with our Terms and Conditions.