Developing Confidence and Trust

PROGRAM DESCRIPTION

Join Sales Assembly and Leslie Venetz for Developing Confidence and Trust, part of the Objection Handling certification.

This program focuses on building credibility and composure in the face of resistance. Participants learn to manage tone, body language, and messaging to reassure buyers while staying in control of the conversation. The emphasis is on shifting from defensive reactions to thoughtful responses that foster trust and strengthen influence.

WHAT YOU’LL WALK AWAY WITH

• Validate, Story, Verify: thank them for raising it, share a peer’s story, then confirm you addressed it.
• Let customers do the convincing: use Feel/Felt/Found so a peer’s experience builds trust, not your claims.
• Make the customer the hero: drop the “I” and “we” language from your stories.
• Read the stage: the same objection means a brush-off early, a value gap mid-funnel and often a buying signal late.
• Three stories ready to go: write one for each of your most common objections.
• A learner takeaway guide with two exercises for that week and ready-to-use AI prompts.

FROM A PREVIOUS SESSION

129 attended ◦ 4.42/5 average rating

“I loved this session as it applies to all sales people no matter what role. Huge takeaways today,” Account Manager

Watch a clip from the last session

ADDITIONAL INFO TO KNOW

This program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.