Understanding the Objection

PROGRAM DESCRIPTION

Join Sales Assembly and Leslie Venetz for Understanding the Objection, part of the Objection Handling certification.

This program focuses on how to rethink objections by understanding what they actually represent in the buying process. Participants will explore why objections arise, what they reveal about buyer priorities and concerns, and how to approach them with curiosity instead of immediate response.

Designed for customer-facing teams, this session helps participants shift from reactive objection handling to more thoughtful, conversation-driven engagement, enabling them to build trust, uncover real challenges, and create more productive interactions throughout the sales process.

GENERAL PROGRAM INFO

New for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly), meaning new content and takeaways. Even if you’ve completed this program in past years, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies.

The content of this, and all of our programs, is designed around specific elements, frameworks and strategies needed to build proficiency within the skill.

To earn your certification for this skill, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace, offering flexibility to fit your schedule.

ADDITIONAL INFO TO KNOW

This program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.