Tying Value Proposition to Prospect Pain

PROGRAM DESCRIPTION

Join Sales Assembly and Emily Leu for Tying Value Proposition to Prospect Pain, part of the Positioning certification.

This program focuses on how to connect your solution’s value directly to the buyer’s most relevant challenges, making it clear why change matters. Participants will explore how to align value with real business pain, highlight the consequences of inaction, and create stronger urgency within the sales process.

Designed for revenue teams, this session helps participants move beyond generic value statements and instead deliver more targeted, impactful messaging that resonates with buyers, strengthens prioritization, and drives more decisive action.

GENERAL PROGRAM INFO

New for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly), meaning new content and takeaways. Even if you’ve completed this program in past years, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies.

The content of this, and all of our programs, is designed around specific elements, frameworks and strategies needed to build proficiency within the skill.

To earn your certification for this skill, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace, offering flexibility to fit your schedule.

ADDITIONAL INFO TO KNOW

This program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account, please email support@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.