Tying Value Proposition to Prospect Pain

PROGRAM DESCRIPTION

Join Sales Assembly and Brian Wade, Enterprise Account Executive at SpendHQ as we hone into Positioning as a skill.

The program will empower sales teams to position offerings effectively, fostering deeper client engagement and positively influencing overall positioning in the market.

PROGRAM TAKEAWAYS

1. Uncover both company-level and personal pain points through open-ended questioning and segmenting roles/departments.
2. Quantify the pain points and use social proof like customer stories to demonstrate the value proposition.
3. In presentations, reiterate what you heard from the prospect and clearly lay out how you will solve their specific challenges

GENERAL PROGRAM INFO

This module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace, offering flexibility to fit your schedule.

*Certification Programs do not have an enforced order or limit on timeframe for completion.

ADDITIONAL INFO TO KNOW

This program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email support@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.