Signal-Based Selling — Reading the Room Before You’re In It

PROGRAM DESCRIPTION

Join Sales Assembly, and Chris Nethercote, Head of Commercial Sales at Common Room, for this program titled Signal-Based Selling — Reading the Room Before You’re In It – part of the GTM Brew series.

This session is designed to help sellers use signals — intent data, hiring moves, product launches, funding events, leadership changes, and platform signals — to prioritize the right accounts and time outreach when buyers are actually ready to engage. Participants will learn how to spot meaningful signals, separate noise from real buying intent, and use signals to shape messaging that feels timely instead of generic. Reps will leave with a signal-based prospecting approach they can run every Monday morning.

GENERAL PROGRAM INFO

This program is a part of Sales Assembly’s GTM Brew series.  Unlike our skills-based trainings which are designed within an overarching certification on a specific skill, “Brews” are singular sessions (not tied to any other) that focus on timely and relevant topics for ICs.  Brews are held on Fridays, and are designed to open up conversation, spark new ideas, and give reps actionable takeaways they can immediately put into practice as they get set to close out their week!

The content of this program is developed by the facilitator, in collaboration with Sales Assembly. The content of this, and all of our programs, is designed around specific elements, frameworks and strategies needed to build proficiency within this specific topic.

ADDITIONAL INFO TO KNOW

This program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account, please email support@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.