Selling to C-suite: A Panel Discussion

PROGRAM DESCRIPTION

Join Sales Assembly, Rebecca Grimes, Anna Fisher, and Gee Leung, for this program titled Selling to C-suite: A Panel Discussion – part of the GTM Brew series.

This panel brings together a sitting CFO, CMO, and CRO to share what it actually feels like to be on the receiving end of seller outreach — what earns their attention, what gets deleted, and what separates the reps who get the meeting from the ones who don’t. Participants will hear directly from executive buyers on how they evaluate vendors, what they wish sellers would stop doing, how they want to be prospected, and what makes them engage in a real conversation. Reps will leave with specific, buyer-validated tactics they can apply to their very next executive outreach.

GENERAL PROGRAM INFO

This program is a part of Sales Assembly’s GTM Brew series.  Unlike our skills-based trainings which are designed within an overarching certification on a specific skill, “Brews” are singular sessions (not tied to any other) that focus on timely and relevant topics for ICs.  Brews are held on Fridays, and are designed to open up conversation, spark new ideas, and give reps actionable takeaways they can immediately put into practice as they get set to close out their week!

The content of this program is developed by the facilitator, in collaboration with Sales Assembly. The content of this, and all of our programs, is designed around specific elements, frameworks and strategies needed to build proficiency within this specific topic.

ADDITIONAL INFO TO KNOW

This program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account, please email support@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.