Optimizing Outreach for Long-Game Lead Nurturing

PROGRAM DESCRIPTION

Join Sales Assembly and Sophia Bourgeois, Enterprise Sales Representative at Greenhouse Software, as we explore the keys to building long-term relationships through strategic outreach. This program will help participants develop nurturing strategies that keep leads engaged over time, even when they’re not ready to buy immediately. By mastering long-game tactics, sales professionals can stay top of mind and create future pipeline opportunities.

PROGRAM TAKEAWAYS

• Gain insights into balancing persistence with relationship-building to drive pipeline success.
• Develop outreach strategies designed to nurture leads effectively over time.
• Learn techniques to create trust and maintain meaningful engagement with prospects.
• Understand how to personalize cold communication to resonate with your audience.

GENERAL PROGRAM INFO

This program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand, leveraging templates, frameworks, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are.

ADDITIONAL INFO TO KNOW

This program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email lissie@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.