Navigating the Most Common Objections

PROGRAM DESCRIPTION

Join Sales Assembly and Leslie Venetz for Navigating the Most Common Objections, part of the Objection Handling certification.

This program focuses on how to approach common objections with a more thoughtful and effective strategy, recognizing that they are often rooted in uncertainty, risk, and fear of making the wrong decision. Participants will explore how to respond with curiosity, build alignment, and guide conversations in a way that keeps deals moving forward.

Designed for customer-facing teams, this session helps participants move beyond reactive objection handling and instead create more productive, trust-driven conversations, enabling them to better understand concerns, reduce resistance, and drive more confident decision-making.

GENERAL PROGRAM INFO

New for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly), meaning new content and takeaways. Even if you’ve completed this program in past years, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies.

The content of this, and all of our programs, is designed around specific elements, frameworks and strategies needed to build proficiency within the skill.

To earn your certification for this skill, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace, offering flexibility to fit your schedule.

ADDITIONAL INFO TO KNOW

This program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.