Leveraging Win/Loss Data to Support Your Outreach

PROGRAM DESCRIPTION

Join Sales Assembly and James McGuinness, President of the Chicago Revenue Enablement Society, as we explore how to transform your sales outreach with actionable, data-driven strategies. This program equips you with the tools to refine messaging based on real sales insights, effectively bridge the gap between sales and marketing, and navigate the buyer’s journey with precision. By balancing automation with a personalized touch, you’ll learn to boost conversion rates, enhance engagement, and build stronger prospect relationships.

PROGRAM TAKEAWAYS

• Leverage Data to Improve Messaging & Conversion Rates – Use real sales insights to refine positioning, handle objections, and adjust outreach based on what resonates with buyers.
• Bridge the Gap Between Sales & Marketing – Learn how to effectively leverage marketing content, industry reports, and events to support SDR outreach and prospecting.
• Navigate the Buyer’s Journey Effectively – Identify key decision-making moments and tailor messaging to meet prospects where they are in the sales cycle.
• Optimize Outreach Strategies & Personalization at Scale – Discover how to balance automation with a human touch to increase engagement and pipeline conversion.
• Strengthen Prospect Relationships & Improve Follow-Ups – Move beyond “set and forget” sequences by making outreach more meaningful and relationship-driven.

GENERAL PROGRAM INFO

This program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand, leveraging templates, frameworks, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are.

ADDITIONAL INFO TO KNOW

This program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email hello@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.