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Internal Champion Development
Join Sales Assembly and Erica Phelps for Internal Champion Development, part of the Expansion Selling certification.
PROGRAM DESCRIPTION
Join Sales Assembly and Erica Phelps for Internal Champion Development, part of the Expansion Selling certification.
This program focuses on identifying and nurturing champions within customer organizations. Participants learn to build authentic relationships, equip champions to advocate effectively, and sustain their influence throughout the sales cycle. Emphasis is on creating internal advocates who drive momentum and credibility.
WHAT YOU’LL WALK AWAY WITH
- Spot the real champion: identify who inside the customer can and will advocate for you.
- Build it honestly: earn champions through authentic relationships, not transactional asks.
- Equip them to advocate: give champions what they need to make the case internally.
- Keep their influence alive: sustain the champion’s credibility throughout the sales cycle.
- Champions create momentum: internal advocates are what move deals and build credibility when you’re not in the room.
- A learner takeaway guide with two exercises for that week and ready-to-use AI prompts.
FROM A PREVIOUS SESSION
87 attended ◦ 4.44/5 average rating
“Really helped me think through the details and question my own sales process and how I can improve it.” Account Executive
Watch a clip from the last session
ADDITIONAL INFO TO KNOW
This program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account, please email support@salesassembly.com.
All registrants of this program comply with our Terms and Conditions.
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