How to Gain Knowledge About your ICP

PROGRAM DESCRIPTION

Join Sales Assembly and Lindsey Fine, a Sr. Sales Executive, as we explore the critical process of gaining knowledge about your Ideal Customer Profile (ICP). This program provides actionable strategies to understand your target audience deeply, uncover their pain points, and align your solutions with their unique needs. By leveraging research, data, and customer insights, participants will learn how to tailor their approach for maximum relevance and impact.

PROGRAM TAKEAWAYS

• Understand the importance of a well-defined ICP and how it drives sales success.
• Learn effective methods to research and gather insights about your target audience.
• Discover how to identify and prioritize key pain points, challenges, and goals within your ICP.
• Gain strategies to align messaging, solutions, and outreach to meet the specific needs of your ICP.

GENERAL PROGRAM INFO

This program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand, leveraging templates, frameworks, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are.

ADDITIONAL INFO TO KNOW

This program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email lissie@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.