Getting Past the Initial No

PROGRAM DESCRIPTION

Join Sales Assembly and Jason Bay for Getting Past the Initial No, part of the Cold Prospecting certification.

This program focuses on turning the reflexive brush-off into a real conversation. Participants learn to handle common responses like “not interested,” “send me info,” and “we already use someone” in a way that lowers resistance instead of pushing harder. They also practice using curiosity and short questions to uncover what’s behind the brush-off. Emphasis is on keeping cold conversations alive long enough to find a real fit.

WHAT YOU’LL WALK AWAY WITH

• The common brush-offs: handle “not interested,” “send me info,” and “we already use someone” without pushing harder.
• Lower resistance: respond in a way that lowers the prospect’s guard instead of raising it.
• Curiosity and short questions: uncover what’s really behind the brush-off.
• Keep it alive: stay in the conversation long enough to find out if there’s a real fit.

ADDITIONAL INFO TO KNOW

This program was built in collaboration with one of our Executives-in-Residence. To earn the certification, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help, email support@salesassembly.com), and all registrants comply with our Terms and Conditions.