Dialing In on Buyer Personas Through Curious Questions

PROGRAM DESCRIPTION

Join Sales Assembly and Miranda Rohrbough, Vice President of Global Enterprise Accounts at Ezra, for this program is designed for business development professionals to learn how to understand and leverage their buying personas efficiently. When finding and providing qualified opportunities is more important than ever, you’ll discover ways to avoid over-researching while still being able to resonate with your buyer, who you can look to internally to provide you with ICP education, and what types of tools and resources you can lean into to find more information.

GENERAL PROGRAM INFO

This program is a Skill Development Module (SDM). All SDMs are crafted by our Sales Assembly team keeping in mind guiding metrics that are important to revenue organizations at B2B tech companies and skills that influence those guiding metrics. Furthermore, we are focused on making sure SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are.

ADDITIONAL INFO TO KNOW

This program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email lissie@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.

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