Creating Awareness: Timeliness and Persistence

PROGRAM DESCRIPTION

Cold email is changing. Common tactics like “personalization-at-scale” (“I see you are the {TITLE} at {COMPANY}, buy my stuff!) will no longer work as an outreach strategy, and in fact, can do some serious harm to your company’s outreach efforts. Authentic personalization and relevant messaging, however, is how we ensure our email makes its way into the primary inbox of your prospects and gets positive replies. Along with “Show Me You Know Me,” the team will train you on the importance of urgency and their other top hacks for cold emailing that seriously up your chances of getting that meeting.

Join #samsales’ VP of Strategy and Enablement, Kimberly Collins, as she shares some of #samsales’ most asked-for tips when it comes to cold outreach.

By joining this program, you will learn:

• How to personalize authentically to drive awareness
• The importance of detailed timelines
• How to properly persist on a prospect

PROGRAM TAKEAWAYS

1. Responding quickly to inbound leads and contacts dramatically increases the likelihood of connecting and converting opportunities. 
2. Crafting personalized, relevant subject lines and messages shows prospects they are important and grabs their attention better than generic outreach. 
3. Understanding the deeper “so what?” behind your product’s features allows sellers to better empathize with prospects’ problems and tell compelling stories that drive home the value proposition.

GENERAL PROGRAM INFO

This module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace, offering flexibility to fit your schedule.

*Certification Programs do not have an enforced order or limit on timeframe for completion.

ADDITIONAL INFO TO KNOW

This program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email lissie@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.