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Building Credibility with Research and Social Proof
Join Sales Assembly and Emily Leu for Building Credibility with Research and Social Proof, part of the Positioning certification.
PROGRAM DESCRIPTION
Join Sales Assembly and Emily Leu for Building Credibility with Research and Social Proof, part of the Positioning certification.
This program focuses on establishing trust early by reinforcing messages with third-party validation. Participants learn to integrate industry insights, case studies, and customer proof points into their positioning. Emphasis is on creating authority and relevance that buyers recognize as credible and persuasive.
WHAT YOU’LL WALK AWAY WITH
- Three layers of research: company triggers, persona drivers and context clues that show what broke or got riskier.
- Use their exact words: a phrase a buyer keeps repeating is internal language, so use it back with them.
- Transparency beats perfection: be upfront on pricing, tradeoffs and competitors so buyers trust they’re getting the full story.
- An executive POV that ends in a question: close with “Does this track with what you’re seeing internally?” so even a wrong guess starts a conversation.
- A micro-story library: a sortable sheet of 30-second customer stories reps can pull by problem mid-call.
- A learner takeaway guide with two exercises for that week and ready-to-use AI prompts.
FROM A PREVIOUS SESSION
117 attended ◦ 4.66/5 average rating
“Implementing the micro story repository for the sales team to pull from in real time. This is something we chat about and use day to day, but having that centralized so we’re all learning and pulling from the same source would be more impactful.” Sales Director
Watch a clip from the last session
ADDITIONAL INFO TO KNOW
This program was built in collaboration with one of our Executives-in-Residence. To earn the certification, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help, email support@salesassembly.com), and all registrants comply with our Terms and Conditions.
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