Creating Awareness: Timeliness and Persistence

PROGRAM DESCRIPTION

Cold email is changing. Common tactics like “personalization-at-scale” (“I see you are the {TITLE} at {COMPANY}, buy my stuff!) will no longer work as an outreach strategy, and in fact, can do some serious harm to your company’s outreach efforts. Authentic personalization and relevant messaging, however, is how we ensure our email makes its way into the primary inbox of your prospects and gets positive replies. Along with “Show Me You Know Me,” the team will train you on the importance of urgency and their other top hacks for cold emailing that seriously up your chances of getting that meeting.

Join #samsales’ VP of Strategy and Enablement, Kimberly Collins, as she shares some of #samsales’ most asked-for tips when it comes to cold outreach.

By joining this program, you will learn:

• How to personalize authentically to drive awareness
• The importance of detailed timelines
• How to properly persist on a prospect

GENERAL PROGRAM INFO

This program is a Skill Development Module (SDM). All SDMs are crafted by our Sales Assembly team keeping in mind guiding metrics that are important to revenue organizations at B2B tech companies and skills that influence those guiding metrics. Furthermore, we are focused on making sure SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. 

This SDM is also a part of a Certification Program. By completing this module, you will make progress towards being certified by Sales Assembly in a particular skill. Skills vary in the number of modules needed to complete the Certification Program, but you can always review your progress towards completion under “My Certifications.”

*Certification Programs do not have an enforced order or limit on timeframe for completion.

ADDITIONAL INFO TO KNOW

This program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email lissie@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.