Attending this Program will help you get closer to achieving this Skill badge.
Tying Value to Prospect Pain
Join Sales Assembly and Emily Leu for Tying Value to Prospect Pain, part of the Positioning certification.
PROGRAM DESCRIPTION
Join Sales Assembly and Emily Leu for Tying Value to Prospect Pain, part of the Positioning certification.
This program focuses on connecting messages directly to a prospect’s challenges. Participants learn to uncover and validate pain points, then position their solution as the most relevant path forward. Emphasis is on clarity, empathy, and tailoring value to ensure buyers see the solution as both urgent and essential.
Designed for revenue teams, this session helps participants move beyond generic value statements and instead deliver more targeted, impactful messaging that resonates with buyers, strengthens prioritization, and drives more decisive action.
GENERAL PROGRAM INFO
The content of this, and all of our programs, is designed around specific elements, frameworks and strategies needed to build proficiency within the skill.
To earn your certification for this skill, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace, offering flexibility to fit your schedule.
ADDITIONAL INFO TO KNOW
This program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account, please email support@salesassembly.com.
All registrants of this program comply with our Terms and Conditions.
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