Attending this Program will help you get closer to achieving this Skill badge.
PROGRAM DESCRIPTION
Join Sales Assembly and Lisa Honaker for Reframing Customer Concerns, part of the Expansion Selling certification.
This program focuses on transforming objections or hesitation into productive dialogue. Participants learn to validate concerns, reframe them through a value lens, and position expansion as the solution to bigger challenges. Emphasis is on collaboration that builds buyer confidence and creates momentum for growth.
Designed for customer-facing teams, this session helps participants respond more effectively in high-stakes moments, strengthen relationships through thoughtful communication, and maintain momentum by turning concerns into opportunities for deeper alignment and progress.
GENERAL PROGRAM INFO
The content of this, and all of our programs, is designed around specific elements, frameworks and strategies needed to build proficiency within the skill.
To earn your certification for this skill, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace, offering flexibility to fit your schedule.
ADDITIONAL INFO TO KNOW
This program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account, please email support@salesassembly.com.
All registrants of this program comply with our Terms and Conditions.


