Prospecting the C-Suite

PROGRAM DESCRIPTION

Join Sales Assembly and Jen Allen-Knuth, Founder of DemandJen, for Prospecting the C-Suite, part of the Complex Selling certification.

This program focuses on earning executive attention through relevant, high-impact outreach. Participants learn how to craft concise, insight-driven messages, use AI to uncover account triggers, and apply a repeatable framework for C-suite engagement. Emphasis is on credibility, personalization, and precision that breaks through inbox noise.

WHAT YOU’LL WALK AWAY WITH

• Four research prompts, in order: the CEO’s objectives, your buyer’s problem, their status quo and the cost of inaction.
• Start at the CEO: anchor outreach to what the executive publicly committed to this year.
• Beat the mental spam filter: 1 to 2 word subject lines, 5th-grade reading level and preview text about them.
• Count your we’s: every I, we and company name is another reason to delete.
• The Problem Prompter email: Saw, not sure if, another customer story, open to hearing how?
• A learner takeaway guide with two exercises for that week and ready-to-use AI prompts.

FROM A PREVIOUS SESSION

274 attended ◦ 4.81/5 average rating

“She was absolutely brilliant. I will be in every one of Jen’s sessions going forward.” Account Executive

Watch a clip from the last session

ADDITIONAL INFO TO KNOW

This program was built in collaboration with one of our Executives-in-Residence. To earn the certification, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help, email support@salesassembly.com), and all registrants comply with our Terms and Conditions.