Attending this Program will help you get closer to achieving this Skill badge.
Building the Case for Change
Join Sales Assembly and Jen Allen-Knuth, Founder of DemandJen, for Building the Case for Change, part of the Complex Selling certification.
PROGRAM DESCRIPTION
Join Sales Assembly and Jen Allen-Knuth, Founder of DemandJen, for Building the Case for Change, part of the Complex Selling certification.
This program focuses on helping executives connect inaction to business risk. Participants learn to identify cost-of-inaction drivers, quantify lost opportunity, and construct a narrative that motivates change. Emphasis is on creating urgency rooted in data and insight — not pressure — so decisions feel both logical and necessary.
GENERAL PROGRAM INFO
The content of this, and all of our programs, is designed around specific elements, frameworks and strategies needed to build proficiency within the skill.
To earn your certification for this skill, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace, offering flexibility to fit your schedule.
ADDITIONAL INFO TO KNOW
This program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account, please email support@salesassembly.com.
All registrants of this program comply with our Terms and Conditions.
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