Gaining Consensus with a Cross-Functional Buying Group

PROGRAM DESCRIPTION

Join Sales Assembly and Jen Allen-Knuth, Founder of DemandJen, for Gaining Consensus with a Cross-Functional Buying Group, part of the Complex Selling certification.

This program focuses on equipping sellers to guide multi-stakeholder alignment in complex deals. Participants learn to collaborate with champions, secure time with diverse decision-makers, and facilitate structured discussions that surface shared priorities. Emphasis is on orchestrating agreement that accelerates both buy-in and momentum.

WHAT YOU’LL WALK AWAY WITH

• Seven champion profiles: spot who will actually move the group and who just likes talking to you.
• Talk vs. do: look for evidence your champion has rallied someone, not just that they take your calls.
• Better qualifying questions: ask who is most skeptical of this problem and what they’d prioritize above it.
• Go around blockers: find a teacher who can reach them instead of pushing through.
• Write the problem statement: a one-page case for change with your solution nowhere on it.
• A learner takeaway guide with two exercises for that week and ready-to-use AI prompts.
  (Source: learner takeaway)

FROM A PREVIOUS SESSION

171 attended ◦ 4.82/5 average rating

“I am thinking through all the deals I have lost that were “heart break”… this framework gives me more answers and insights than any of the peer/management feedback I have received.” Account Executive

Watch a clip from the last session

ADDITIONAL INFO TO KNOW

This program was built in collaboration with one of our Executives-in-Residence. To earn the certification, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help, email support@salesassembly.com), and all registrants comply with our Terms and Conditions.