Value-Driving Tactics to Beat the Status Quo

PROGRAM DESCRIPTION

Join Sales Assembly and Leslie Venetz, Founder of The Sales-Led GTM Agency, as we dive into Objection Handling as a skill. This program will equip teams with the skills to navigate and overcome resistance to change. Implementing innovative strategies positively impacts qualified opportunities, overcoming status quo barriers, and achieving greater success in your sales engagements.

PROGRAM TAKEAWAYS

1. Build urgency, not just sales pressure. Ensure you truly understand the prospect’s business pain and the negative implications of not addressing that pain.
2. Practice active listening to understand the prospect’s current challenges and identify their status quo. Then aim to solve their specific pain better than the status quo.
3. Focus on providing consultative value to earn trust. Become a trusted advisor who can help prospects address their challenges and ultimately improve their businesses.

GENERAL PROGRAM INFO

This module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace, offering flexibility to fit your schedule.

*Certification Programs do not have an enforced order or limit on timeframe for completion.

ADDITIONAL INFO TO KNOW

This program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email lissie@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.