Using Research and Social Proof in a Compelling Way

PROGRAM DESCRIPTION

Join Sales Assembly and Caroline Maloney, Founder of Carol Sells as we hone into Positioning as a skill.

By leveraging compelling data and testimonials, the program equips sales teams to enhance their market positioning, ultimately driving greater credibility and influence in the industry.

PROGRAM TAKEAWAYS

1. Research relevantly – Focus outreach on understanding prospects’ work-related pain points, not personal details.
2. Build social credibility – Consistently share unique insights, customer stories, and industry perspectives online.
3. Use a research framework – Systematically capture account/contact information to inform tailored “pain hypothesis” talking points.

GENERAL PROGRAM INFO

This module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace, offering flexibility to fit your schedule.

*Certification Programs do not have an enforced order or limit on timeframe for completion.

ADDITIONAL INFO TO KNOW

This program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email lissie@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.