Using Research and Social Proof in a Compelling Way

Join Sales Assembly and Caroline Maloney, BDR Manager at Armis as we hone into Positioning as a skill.
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Attending this Program will help you get closer to achieving this Skill badge.

PROGRAM DESCRIPTION

Join Sales Assembly and Caroline Maloney, BDR Manager at Armis, for an engaging session on mastering the art of positioning. This program will teach participants how to strategically leverage research, social proof, and customer testimonials to elevate their market positioning. By utilizing compelling data and impactful stories, attendees will learn how to build stronger credibility, enhance their influence within the industry, and foster valuable connections that drive long-term success.

PROGRAM TAKEAWAYS

  • Gain actionable insights on effectively communicating your value proposition through positioning.
  • Learn how to leverage research and data to enhance your market positioning.
  • Understand the significance of social proof and customer testimonials in establishing credibility.
  • Discover strategies for using persuasive information to influence key stakeholders.

GENERAL PROGRAM INFO

This program is a Skill Development Module (SDM). All SDMs are crafted by our Sales Assembly team keeping in mind guiding metrics that are important to revenue organizations at B2B tech companies and skills that influence those guiding metrics. Furthermore, we are focused on making sure SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. 

This SDM is also a part of a Certification Program. By completing this module, you will make progress towards being certified by Sales Assembly in a particular skill. Skills vary in the number of modules needed to complete the Certification Program, but you can always review your progress towards completion under “My Certifications.”

*Certification Programs do not have an enforced order or limit on timeframe for completion.

ADDITIONAL INFO TO KNOW

This program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email lissie@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.