Attending this Program will help you get closer to achieving this Skill badge.
Telling Your Differentiation Story: People, Product and Process
Join Sales Assembly and Mark Smyth for Telling Your Differentiation Story: People, Product and Process, part of the Value Articulation certification.
PROGRAM DESCRIPTION
Join Sales Assembly and Mark Smyth for Telling Your Differentiation Story: People, Product and Process, part of the Value Articulation certification.
Helps sellers develop a compelling narrative around what sets their organization apart. Participants learn how to articulate competitive advantages across their team, technology, and methodology, and how to tailor that message to specific prospect concerns.
Designed for customer-facing teams, this session helps participants move beyond generic positioning and instead deliver more relevant, compelling differentiation—enabling them to build trust, reduce buyer uncertainty, and increase confidence in their solution.
GENERAL PROGRAM INFO
The content of this, and all of our programs, is designed around specific elements, frameworks and strategies needed to build proficiency within the skill.
To earn your certification for this skill, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace, offering flexibility to fit your schedule.
ADDITIONAL INFO TO KNOW
This program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account, please email support@salesassembly.com.
All registrants of this program comply with our Terms and Conditions.
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