Inspiring Action with Impact

PROGRAM DESCRIPTION

Join Sales Assembly and Mark Smyth for Inspiring Action with Impact, part of the Value Articulation certification.

This program focuses on how to turn value into action by making the impact of a decision clear and compelling. Participants will explore how to highlight the cost of inaction, connect their solution to meaningful business outcomes, and create urgency that drives forward momentum.

Designed for customer-facing teams, this session helps participants move beyond explaining value and instead communicate it in a way that prompts action—enabling them to reduce stalled deals, increase urgency, and move opportunities forward with greater confidence.

GENERAL PROGRAM INFO

New for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly), meaning new content and takeaways. Even if you’ve completed this program in past years, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies.

The content of this, and all of our programs, is designed around specific elements, frameworks and strategies needed to build proficiency within the skill.

To earn your certification for this skill, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace, offering flexibility to fit your schedule.

ADDITIONAL INFO TO KNOW

This program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account, please email support@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.