Strategies for Multi-Channel Outreach

PROGRAM DESCRIPTION

Join Sales Assembly and Jake Bernstein, Sr. Director of Revenue Acceleration at SPINS, as we hone in on Cold Communication as a skill. In a hyper-competitive, information overload world, differentiating yourself is how you will increase response rates to better influence your self-generated pipeline. Differentiating yourself means leveraging many different ways of communication. This course will walk you through the main outreach channels, provide tips on the best strategies for each, and highlight ways to make them work together.

PROGRAM TAKEAWAYS

1. Apply strategies to stand out from the noise and increase prospect responsiveness through multichannel outreach programs by combining foundational and alternative creative channels and interrupting typical outreach patterns.  
2. Craft tailored messaging for prospects based on priorities, use channels in tandem to improve results, and track channel performance to replicate effective outreach efforts.
3. Implement actionable tactics discussed in the session to cut through rising prospect volumes and establish more meaningful connections through small-scale experimentation with new outreach channels.

GENERAL PROGRAM INFO

This module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace, offering flexibility to fit your schedule.

*Certification Programs do not have an enforced order or limit on timeframe for completion.

ADDITIONAL INFO TO KNOW

This program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email lissie@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.