Storytelling to Expand: Capitalizing on Successful Customers

PROGRAM DESCRIPTION

Join Sales Assembly and Angel Evenson, Facilitator at SellingInnovations, as we explore how storytelling can strengthen customer relationships and drive expansion. Research shows that successful customers are a powerful asset, yet many teams struggle to leverage their success effectively. This course will focus on how strategic storytelling can reinforce trust, highlight value, and turn satisfied customers into long-term advocates, ultimately driving renewals and expansion.

PROGRAM TAKEAWAYS

•   Use storytelling frameworks to showcase customer success and reinforce value.
•   Identify opportunities to integrate customer stories naturally into conversations.
•   Lead with authenticity to deepen trust and drive expansion discussions.

GENERAL PROGRAM INFO

This program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand, leveraging templates, frameworks, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are.

ADDITIONAL INFO TO KNOW

This program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email lissie@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.