Segmentation and Engagement Models

PROGRAM DESCRIPTION

Join Sales Assembly and Joe Welsch, Sr. Customer Success Enablement Program Manager at Morningstar, for a focused session on segmentation and engagement models.

This program will teach participants how to effectively segment their customer base and tailor engagement strategies to meet the unique needs of different groups. By honing in on risk mitigation techniques, attendees will learn how to reduce churn, improve customer satisfaction, and enhance overall business performance through strategic segmentation and targeted engagement.

PROGRAM TAKEAWAYS

• Learn how to effectively segment your customer base for targeted engagement.
• Understand the importance of aligning engagement models with customer needs.
• Gain insights into tailoring communication and resources to improve customer satisfaction and drive value.

GENERAL PROGRAM INFO

This module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace, offering flexibility to fit your schedule.

*Certification Programs do not have an enforced order or limit on timeframe for completion.

ADDITIONAL INFO TO KNOW

This program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email lissie@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.