Reporting on Results | Taking Marketing Metrics from Data to Insights to Action

Join Sales Assembly and Saima Rashid, SVP Revenue Analytics at 6sense, as we share the framework for how marketers should effectively communicate KPIs and resul...
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Revenue teams miss marketing and sales opportunities when they fail to transform marketing metrics from data into insights into action.

Join Sales Assembly and Saima Rashid, SVP Revenue Analytics at 6senseto learn how to elevate your metrics to generate business impact — specifically, contribution to pipeline (revenue!). Saima has built and led award-winning analytics teams for 17 years. Her approach can help you earn a seat at the revenue table.

This experience will dive deeper than a typical session. Saima will show you her real-life revenue dashboard and share her cadence around reviewing it with cross-functional teams.

What you’ll learn:

  • Five metrics-related tasks you can start doing immediately
  • Persona-based metrics
  • How to take those metrics from data to insights to action


This program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email

All registrants of this program comply with our Terms and Conditions.

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September 8, 2022
11:00 am - 12:00 pm CDT
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