Positioning Through Value Delivery

PROGRAM DESCRIPTION

Join Sales Assembly and Emily Leu for Positioning Through Value Delivery, part of the Positioning certification.

This program focuses on framing solutions around the tangible outcomes they create for customers. Participants learn to lead with impact and results instead of features, using frameworks that align product capabilities to buyer priorities. Emphasis is on positioning value in a way that directly connects to business objectives.

WHAT YOU’LL WALK AWAY WITH

• The “So What?” ladder: walk any feature up from operational change to business outcome to strategic impact.
• Three languages for one value: write internal, user and executive versions, and know which room you’re in.
• Spot the tell: “streamline workflows” or “improve efficiency” means you’re still in product language.
• Anchor to dollars, not time saved: tie value to revenue protected, revenue gained or risk reduced.
• Make the first two minutes count: build the story bottom-up and deliver it top-down to executives.
• A learner takeaway guide with two exercises for that week and ready-to-use AI prompts.

FROM A PREVIOUS SESSION

104 attended ◦ 4.79/5 average rating

“I thought the whole session was helpful and showed me I was stuck in the process of how I was selling my product this was a great learning experience for me. One of the best classes I’ve take so far!” Senior Business Development Manager

Watch a clip from the last session

ADDITIONAL INFO TO KNOW

This program was built in collaboration with one of our Executives-in-Residence. To earn the certification, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help, email support@salesassembly.com), and all registrants comply with our Terms and Conditions.