Positioning Through Value Delivery

PROGRAM DESCRIPTION

Join Sales Assembly and Emily Leu for Positioning Through Value Delivery, part of the Positioning certification.

This program focuses on how to communicate value in a way that drives clarity and momentum throughout the sales process. Participants will explore how to connect product capabilities to meaningful business outcomes, making it easier for buyers to understand impact, prioritize decisions, and advocate internally.

Designed for revenue teams, this session helps participants move beyond feature-focused conversations and instead deliver clear, outcome-driven messaging that resonates with stakeholders, strengthens alignment, and increases the likelihood of moving deals forward.

GENERAL PROGRAM INFO

New for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly), meaning new content and takeaways. Even if you’ve completed this program in past years, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies.

The content of this, and all of our programs, is designed around specific elements, frameworks and strategies needed to build proficiency within the skill.

To earn your certification for this skill, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace, offering flexibility to fit your schedule.

ADDITIONAL INFO TO KNOW

This program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account, please email support@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.