Persona-Centric Messaging

PROGRAM DESCRIPTION

Join Sales Assembly and Justin Jay Johnson, Founder & CEO of Sales Rep Accelerator, for this program titled Persona-Centric Messaging – part of the Pipeline Planning skill certification.   

This program focuses on researching accounts efficiently by uncovering triggers, intent, and strategic priorities. Participants learn a system to prioritize based on fit, engagement, and whitespace. The emphasis is on turning insights into outreach that resonates and building consistent pipeline through structured planning.

GENERAL PROGRAM INFO

The content of this program is developed by the facilitator, in collaboration with Sales Assembly. The content of this, and all of our programs, is designed around specific elements, frameworks and strategies needed to build proficiency within the skill.

To earn your certification for this skill, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace, offering flexibility to fit your schedule.

ADDITIONAL INFO TO KNOW

This program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.