Navigating the Most Common Objections

PROGRAM DESCRIPTION

Join Sales Assembly and Tom Slocum, Founder and CEO of The SD Lab, as we dive into Objection Handling as a skill. As a front-line revenue generator, you’ve encountered the “now isn’t the right time or we don’t have the budget” objections. In this program, we will dive into how to strategically approach the most common objections to the ones you never planned on. We will equip you with the tools to positively influence qualified opportunities and pave the way for successful sales outcomes.

PROGRAM TAKEAWAYS

1. View objections as opportunities to uncover insights and build rapport, not obstacles to overcome.
2. Employ the “RISE” framework (Report, Inquire, Solve, Engage) to navigate objections effectively while maintaining a collaborative dialogue.
3. Practice active listening, ask insightful questions, and adapt your approach based on the prospect’s unique needs and concerns.

GENERAL PROGRAM INFO

This module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace, offering flexibility to fit your schedule.

*Certification Programs do not have an enforced order or limit on timeframe for completion.

ADDITIONAL INFO TO KNOW

This program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email lissie@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.