Mapping and Growing Customer Relationships

PROGRAM DESCRIPTION

Join Sales Assembly and Kemyell Rieves for Mapping and Growing Customer Relationships, part of the Relationship Management certification.

This program focuses on evaluating the strength of customer relationships and uncovering growth opportunities. Participants learn stakeholder mapping, risk detection, and engagement tactics. The emphasis is on deepening relationships with champions, users, and executives to strengthen retention and expansion.

WHAT YOU’LL WALK AWAY WITH

• Audit with MAPS: Map the stakeholders, Assess strength, Predict risk and growth, Strengthen engagement.
• Frequency is not strength: score each relationship on access, candor and advocacy, not how often you meet.
• Find your coach: the person with no power who tells you where to dig is your secret weapon.
• Earn access through relevance: “checking in” is the worst headline you can write.
• Run the coverage check: would this account survive if your main contact left?
• A learner takeaway guide with two exercises for that week.

FROM A PREVIOUS SESSION

110 attended ◦ 4.79/5 average rating

“Really appreciated the time spent on engaging with the group, blend of experience levels, and digestibility. I definitely plan on recommending this session to CSMs at my org (and likely anything that Kemyell is leading)!” Senior Manager, Customer Success Enablement

Watch a clip from the last session

ADDITIONAL INFO TO KNOW

This program was built in collaboration with one of our Executives-in-Residence. To earn the certification, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help, email support@salesassembly.com), and all registrants comply with our Terms and Conditions.