Listening for Buyer Signals

PROGRAM DESCRIPTION

Join Sales Assembly and Jon Rydberg, Founder & Principal of Align Advisory Group, for this program titled Listening for Buyer Signals – part of the Qualification skill certification.   

Participants learn how to pick up on both verbal and non-verbal signals that indicate real interest or disengagement. The session includes techniques for reading between the lines, clarifying ambiguous responses, and distinguishing curiosity from intent. The goal is to qualify based on behavior, not just what is said.

This program helps participants strengthen one of the key drivers of revenue growth – building qualified pipeline.

GENERAL PROGRAM INFO

New for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly), meaning new content and takeaways. Even if you’ve completed this program in past years, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies.

The content of this, and all of our programs, is designed around specific elements, frameworks and strategies needed to build proficiency within the skill.

To earn your certification for this skill, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace, offering flexibility to fit your schedule.

ADDITIONAL INFO TO KNOW

This program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.