Lead Nurturing to Build Relationships

Join Sales Assembly and Angeliki Miner, Head of Business Development at Upwork, as we explore the art of lead nurturing to build lasting relationships.
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12 Mar
Mar 12, 2025 11:00 AM CDT - 11:50 AM CDT

PROGRAM DESCRIPTION

Join Sales Assembly and Angeliki Miner, Director of Business Development at IFS, as we explore the art of lead nurturing to build lasting relationships. This program focuses on equipping participants with effective strategies to engage prospects, foster trust, and guide leads through the sales funnel. By leveraging personalized communication, timely follow-ups, and value-driven touchpoints, learn how to create meaningful connections that drive conversion and loyalty.

PROGRAM TAKEAWAYS

  • Understand the importance of nurturing leads to cultivate trust and build long-term relationships.
  • Learn how to tailor communication to address the unique needs and pain points of your prospects. Discover strategies for leveraging automation tools while maintaining a personal touch.
  • Gain insights into developing a structured lead nurturing cadence that balances persistence with relevance.

GENERAL PROGRAM INFO

This program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand, leveraging templates, frameworks, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are.  

ADDITIONAL INFO TO KNOW

This program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email lissie@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.