Internal Champion Development

PROGRAM DESCRIPTION

Join Sales Assembly and Lisa Honaker for Internal Champion Development, part of the Expansion Selling certification.

This program focuses on identifying and nurturing champions within customer organizations. Participants learn to build authentic relationships, equip champions to advocate effectively, and sustain their influence throughout the sales cycle. Emphasis is on creating internal advocates who drive momentum and credibility.

WHAT YOU’LL WALK AWAY WITH

• Spot the real champion: identify who inside the customer can and will advocate for you.
• Build it honestly: earn champions through authentic relationships, not transactional asks.
• Equip them to advocate: give champions what they need to make the case internally.
• Keep their influence alive: sustain the champion’s credibility throughout the sales cycle.
• Champions create momentum: internal advocates are what move deals and build credibility when you’re not in the room.

FROM A PREVIOUS SESSION

87 attended ◦ 4.44/5 average rating

“Erica presented well. The information was easy to understand, was punchy, and had just the right amount of audience engagement. Great job.” Account Executive

Watch a clip from the last session

ADDITIONAL INFO TO KNOW

This program was built in collaboration with one of our Executives-in-Residence. To earn the certification, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help, email support@salesassembly.com), and all registrants comply with our Terms and Conditions.