Effective Demo Strategies

PROGRAM DESCRIPTION

Join Sales Assembly and Mark Smyth for Effective Demo Strategies, part of the Value Articulation certification.

Participants learn how to execute demos that highlight value, not just functionality. Covers pre-demo discovery alignment, crafting a storyline that matches buyer needs, and post- demo follow-up that reinforces key takeaways and builds momentum toward a decision.

WHAT YOU’LL WALK AWAY WITH

• The demo storyboard: frame their world, name the challenge, then show the transformation before touching the product.
• Demo two or three things: only what resolves their challenge, not every button and dropdown.
• Show futures, not features: help the buyer picture life with your solution, like seeing the kids doing homework in the breakfast nook on a house tour.
• Feature to outcome: for every feature, say what it is, what it does and why it matters.
• Personify it: “This gives Susan visibility into X so she can act before Y” makes a feature feel built for them.
• A learner takeaway guide with two exercises for that week and ready-to-use AI prompts.

FROM A PREVIOUS SESSION

76 attended ◦ 4.70/5 average rating

“Great speaker, great examples – easy to understand and follow.” National Account Manager

Watch a clip from the last session

ADDITIONAL INFO TO KNOW

This program was built in collaboration with one of our Executives-in-Residence. To earn the certification, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help, email support@salesassembly.com), and all registrants comply with our Terms and Conditions.