Disqualification with Confidence

PROGRAM DESCRIPTION

Join Sales Assembly and Jon Rydberg, Founder & Principal of Align Advisory Group, for this program titled Disqualification with Confidence – part of the Qualification skill certification.   

Sellers learn when and how to exit deals that are unlikely to convert. This session includes language for professional disengagement, how to preserve future opportunity, and how to free up time to focus on high-probability prospects. It helps reps gain confidence in saying no, while maintaining credibility and respect.

This program helps participants strengthen one of the key drivers of revenue growth – building qualified pipeline.

GENERAL PROGRAM INFO

New for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly), meaning new content and takeaways. Even if you’ve completed this program in past years, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies.

The content of this, and all of our programs, is designed around specific elements, frameworks and strategies needed to build proficiency within the skill.

To earn your certification for this skill, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace, offering flexibility to fit your schedule.

ADDITIONAL INFO TO KNOW

This program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.