Developing Confidence and Trust in Communication

PROGRAM DESCRIPTION

Join Sales Assembly and Erica Phelps, Sr. Director of Sales at Culture Amp, as we focus on the skill of Objection Handling. Recent research by LinkedIn showed that 88% of buyers of B2B tech only buy when they see a salesperson as a trusted advisor. When time is a limited commodity with your prospect, it’s crucial to understand how to authentically, but quickly, develop a sense of trust and confidently communicate the things you know to be true to help them solution past the objections they have in the buying process. This session will help you learn how to engage in ways that build a relationship focused on mutual respect and success.

PROGRAM TAKEAWAYS

1. To facilitate productive conversations, practice nonviolent communication by expressing observations, feelings, and needs and making clear requests.
2. Embrace objectivity by grounding communication in data and facts to build credibility, reduce bias, and foster transparency. 
3. Adopt a solution-oriented mindset by proposing potential solutions when raising concerns or challenges.

GENERAL PROGRAM INFO

This module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace, offering flexibility to fit your schedule.

*Certification Programs do not have an enforced order or limit on timeframe for completion.

ADDITIONAL INFO TO KNOW

This program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email lissie@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.