Communicating Hard Value: Cost of Inaction and ROI

Check back shortly for a full program description! We’ll be updating these in the coming weeks.
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Attending this Program will help you get closer to achieving this Skill badge.


To ensure you have the most complete and up-to-date understanding of the content of our programs, we update our descriptions on a rolling 10-week basis. Please continue to check back for more information about this program as we get closer to the date.

If you are reviewing this and the date of the program is less than 10 weeks away, please contact Lissie Levin at to notify us and receive more information.


This program is a Skill Development Module (SDM). All SDMs are crafted by our Sales Assembly team keeping in mind guiding metrics that are important to revenue organizations at B2B tech companies and skills that influence those guiding metrics. Furthermore, we are focused on making sure SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. 

This SDM is also a part of a Certification Program. By completing this module, you will make progress towards being certified by Sales Assembly in a particular skill. Skills vary in the number of modules needed to complete the Certification Program, but you can always review your progress towards completion under “My Certifications.”

*Certification Programs do not have an enforced order or limit on timeframe for completion.


This program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email

All registrants of this program comply with our Terms and Conditions.

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