BDR/SDR Certification

This Certification is a comprehensive, one-day virtual training of classroom-style learning and strategic breakout rooms, specifically to uplevel the skills of ...
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13 Dec
Dec 13, 2023 10:00 AM CST - Dec 13, 2023 4:00 PM CST


Sales Assembly’s BDR/SDR Certification Program educates participants on fundamental skills that all BDR/SDR professionals need to master in order to be effective in their role.

This certification includes a comprehensive, one-day virtual training of classroom-style learning and strategic breakout rooms. A unique benefit of this certification involves ongoing continuing education requirements through various Sales Assembly programs.

To receive their certification, individuals must participate in all 4 modules and attend the full day of training.


  • Cold Communication by Jen Allen – As technology improves, it is harder to get prospects to respond to cold messages. We’ll spend time reviewing the different avenues of cold outreach and the best tactics for success. 
  • Outreach Strategy by Sarah BrazierThere are several ways to successfully connect to your prospects over time, and ensuring that you do so in a way that’s efficient, and relevant is important! This module covers the process for building and executing your outreach strategy.
  • Objection Handling by Tom Alaimo.  As a sales professional, objections come with the territory! As a front-line role, and often the first engagement with a prospect, learning how to navigate objections will ultimately lead to success and higher morale. This module covers the psychology and tactics of fielding objections and transitioning them to discovery.
  • Account Management by Sarina Spector – Learn to manage your book business and understand how to be the most efficient with your time


This program is open to all employees of SA member companies who are currently in a BDR/SDR role. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email

This is a virtual program. Upon signing up, all registrants will receive a calendar invite with Zoom log-in information to attend this certification.

All registrants of this program comply with our Terms and Conditions.