Relevant Storytelling

Join Sales Assembly and Mark Smyth, Founder & Chief Story Mixologist at Story Dynamix, as we hone into Value Articulation as a skill.

This program will empower professionals to master the art of impactful narrative communication, and enhance their ability to connect with clients. By building compelling stories around products or services, and ultimately elevate the win rate through persuasive and relevant storytelling strategies

PROGRAM TAKEAWAYS

1. Use the “ABT” framework (And, But, Therefore) to structure stories that connect with your audience, clarify their challenges, and inspire action.
2. Before telling a story, understand your audience’s wants, problems, and desired solutions.
3. Incorporate storytelling elements like setting the scene, describing the inciting moment, and sharing the lesson learned to make your stories more relatable and impactful.

GENERAL PROGRAM INFO

This module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace, offering flexibility to fit your schedule.

*Certification Programs do not have an enforced order or limit on timeframe for completion.

ADDITIONAL INFO TO KNOW

This program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email lissie@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.