Anatomy of Effective Cold Email and Social Outreach

PROGRAM DESCRIPTION

Join Sales Assembly and Will Allred, COO and Co-Founder of Lavender,  for this program designed specifically for anyone who is responsible for prospecting in their role. In a time where breaking through the noise of your prospects’ inboxes is more difficult than ever, it’s critical to know how to optimize your outreach for replies. In this program, we’ll provide insight on how prospects view their inbox, best practices to boost replies, how to personalize in a relevant way, and practical frameworks that enhance overall success.

PROGRAM TAKEAWAYS

1. Craft internally focused subject lines and preview text to blend cold emails into recipients’ inboxes for increased open rates.
2. Simplify email content through short paragraphs, sentences, and words to facilitate faster comprehension in the limited time recipients spend reading emails.
3. Structure compelling follow-up emails that retain context from previous outreach and build ongoing curiosity to drive responses instead of resolving them.

GENERAL PROGRAM INFO

This module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace, offering flexibility to fit your schedule.

*Certification Programs do not have an enforced order or limit on timeframe for completion.

ADDITIONAL INFO TO KNOW

This program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email lissie@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.