Anatomy of Effective Cold Calling

PROGRAM DESCRIPTION

Join Sales Assembly and one of our amazing Thought Leaders, as we hone into cold communication as a skill.

This program will break down what a key successful cold call should look like and provide tips and tricks to best set yourself up for a repeatable experience.

PROGRAM TAKEAWAYS

1. Acknowledge the objection – Don’t argue or ignore when prospects push back. Agree with them to relate and diffuse tension.  
2. Reframe your message – Respond to the objection by restating your value proposition in a fresh way customized to the prospect and their role.
3. Ask a relevant question – Pose a follow-up question to get prospects re-engaged in the dialogue instead of staying closed off. This restarts the conversation.

GENERAL PROGRAM INFO

This module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace, offering flexibility to fit your schedule.

*Certification Programs do not have an enforced order or limit on timeframe for completion.

ADDITIONAL INFO TO KNOW

This program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email lissie@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.